Branding
Melius Labs
Discover how we crafted a bold, modern brand identity that captures Melius Labs’ innovative spirit and technical excellence.
Follow
Branding
Melius Labs
Discover how we crafted a bold, modern brand identity that captures Melius Labs’ innovative spirit and technical excellence.
Follow
Branding
Melius Labs
Discover how we crafted a bold, modern brand identity that captures Melius Labs’ innovative spirit and technical excellence.
Follow
Branding
Melius Labs
Discover how we crafted a bold, modern brand identity that captures Melius Labs’ innovative spirit and technical excellence.
Follow
About the Project
About the Project
About the Project
At UX Wise, we developed a brand identity for Melius Labs that reflects their core mission of continuous improvement, innovation, and knowledge-sharing.
Based in Calgary, Alberta, Melius Labs specializes in automation, PLC programming, and electronic development. Their brand needed to capture not only their technical expertise but also their passion for empowering businesses through smart, custom solutions.
We crafted a visual and verbal identity that communicates their commitment to progress, knowledge, clarity, and client success—highlighting their role as a trusted partner that brings cutting-edge technology and tailored solutions to every project.
At UX Wise, we developed a brand identity for Melius Labs that reflects their core mission of continuous improvement, innovation, and knowledge-sharing.
Based in Calgary, Alberta, Melius Labs specializes in automation, PLC programming, and electronic development. Their brand needed to capture not only their technical expertise but also their passion for empowering businesses through smart, custom solutions.
We crafted a visual and verbal identity that communicates their commitment to progress, knowledge, clarity, and client success—highlighting their role as a trusted partner that brings cutting-edge technology and tailored solutions to every project.
At UX Wise, we developed a brand identity for Melius Labs that reflects their core mission of continuous improvement, innovation, and knowledge-sharing.
Based in Calgary, Alberta, Melius Labs specializes in automation, PLC programming, and electronic development. Their brand needed to capture not only their technical expertise but also their passion for empowering businesses through smart, custom solutions.
We crafted a visual and verbal identity that communicates their commitment to progress, knowledge, clarity, and client success—highlighting their role as a trusted partner that brings cutting-edge technology and tailored solutions to every project.
The Challenge
The Challenge
The Challenge
The Challenge
The challenge was visually representing Melius Labs' concept by highlighting its services and values. The goal was to develop a brand identity that embodies its passion for sharing knowledge and its authority in engineering and automation.
The challenge was visually representing Melius Labs' concept by highlighting its services and values. The goal was to develop a brand identity that embodies its passion for sharing knowledge and its authority in engineering and automation.
The original branding of Prairie Chocolate Co., while familiar to its loyal customer base, lacked the contemporary edge and cohesion needed to compete in an increasingly sophisticated market.
The goal was to develop a visual identity that not only represented the quality and richness of the chocolates but also paid homage to the unique landscapes of Alberta—namely, the Rocky Mountains and the Alberta Prairies.
The challenge was visually representing Melius Labs' concept by highlighting its services and values. The goal was to develop a brand identity that embodies its passion for sharing knowledge and its authority in engineering and automation.
The Solution
The Solution
To reflect Melius Labs’ commitment to innovation, reliability, and growth, we developed a brand identity that communicates both professionalism and approachability. The logo combines geometric precision with organic elements to symbolize the harmony between technology and progress. A clean, modern color palette paired with carefully selected typography reinforces their role as a trusted partner for small and mid-sized businesses. Altogether, the visual identity is designed to be flexible, memorable, and scalable—positioning Melius Labs as a forward-thinking leader in automation and electronic solutions.
Logo Breakdown
Logo Breakdown
Logo Breakdown
Logo Breakdown
The Solution
Recognizing the brand's extensive market presence, we designed an identity that beautifully captures the essence of Alberta's Prairies. The unique landscape and feel of the region are woven into the logo, fonts, and colors of the brand, celebrating Alberta's distinctiveness and inspiring a connection to its breathtaking beauty.
Recognizing the brand's extensive market presence, we designed an identity that beautifully captures the essence of Alberta's Prairies. The unique landscape and feel of the region are woven into the logo, fonts, and colors of the brand, celebrating Alberta's distinctiveness and inspiring a connection to its breathtaking beauty.
Recognizing the brand's extensive market presence, we designed an identity that beautifully captures the essence of Alberta's Prairies. The unique landscape and feel of the region are woven into the logo, fonts, and colors of the brand, celebrating Alberta's distinctiveness and inspiring a connection to its breathtaking beauty.
Colour Pallet & Fonts
Colour Pallet & Fonts
Colour Pallet & Fonts
Colour Pallet & Fonts
The colors chosen for Melius Labs were informed by prior brand research and the development of our brand identity. The blue color symbolizes credibility, trust, and communication—core values that we aim to emphasize in Melius Labs' brand identity. Additionally, the aqua green complements the brand by conveying a sense of warmth and approachability.
The fonts enhance a modern appearance and readability, highlighting the brand values of authority and knowledge sharing.
The colors chosen for Melius Labs were informed by prior brand research and the development of our brand identity. The blue color symbolizes credibility, trust, and communication—core values that we aim to emphasize in Melius Labs' brand identity. Additionally, the aqua green complements the brand by conveying a sense of warmth and approachability.
The fonts enhance a modern appearance and readability, highlighting the brand values of authority and knowledge sharing.
The colors chosen for Melius Labs were informed by prior brand research and the development of our brand identity. The blue color symbolizes credibility, trust, and communication—core values that we aim to emphasize in Melius Labs' brand identity. Additionally, the aqua green complements the brand by conveying a sense of warmth and approachability.
The fonts enhance a modern appearance and readability, highlighting the brand values of authority and knowledge sharing.
Typography
Typography
Typography
Colour Palette
Colour Palette
Colour Palette
Brand Application
Brand Application
Brand Application
Brand Application
The mockups were created to bridge the gap between the visual concept of the brand and reality, showcasing the brand application in different products.
The mockups were created to bridge the gap between the visual concept of the brand and reality, showcasing the brand application in different products.
The mockups were created to bridge the gap between the visual concept of the brand and reality, showcasing the brand application in different products.
The mockups were created to bridge the gap between the visual concept of the brand and reality, showcasing the brand application in different products.
-
Aa
Aa
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890?!*+(.,)
The Brown Fox Headline
The quick brown fox jumps over the lazy dog
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Typography
-
Aa
Aa
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890?!*+(.,)
The Brown Fox Headline
The quick brown fox jumps over the lazy dog
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
-
Aa
Aa
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890?!*+(.,)
The Brown Fox Headline
The quick brown fox jumps over the lazy dog
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Conclusion
Conclusion
Conclusion
Conclusion
The Melius Labs brand identity emphasizes the core values and its approach to working with clients. We specifically target small and mid-sized businesses that seek high-quality services in PCL programming, automation, and electronic development, which require a customizable approach. Our logo, colors, and fonts are designed to resonate with this audience.
The Melius Labs brand identity emphasizes the core values and its approach to working with clients. We specifically target small and mid-sized businesses that seek high-quality services in PCL programming, automation, and electronic development, which require a customizable approach. Our logo, colors, and fonts are designed to resonate with this audience.
The Melius Labs brand identity emphasizes the core values and its approach to working with clients. We specifically target small and mid-sized businesses that seek high-quality services in PCL programming, automation, and electronic development, which require a customizable approach. Our logo, colors, and fonts are designed to resonate with this audience.
The Melius Labs brand identity emphasizes the core values and its approach to working with clients. We specifically target small and mid-sized businesses that seek high-quality services in PCL programming, automation, and electronic development, which require a customizable approach. Our logo, colors, and fonts are designed to resonate with this audience.
Branding
Prairie Chocolate Co.
Prairie Chocolate Co.
Prairie Chocolate Co.
Learn how we redefined Prairie Chocolate's identity, transforming delicious treats into lasting memories.
Learn how we redefined Prairie Chocolate's identity, transforming delicious treats into lasting memories.
Learn how we redefined Prairie Chocolate's identity, transforming delicious treats into lasting memories.
Learn how we redefined Prairie Chocolate's identity, transforming delicious treats into lasting memories.
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s make magic!
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s make magic!
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s make magic!
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s make magic!
Need a custom quote?
Don’t let your ideas sit idle—slide into our inbox and let’s make magic!