About UX Wise

Hello, we are UX Wise

Your strategic agency based in Calgary.

Hello, we are UX Wise

Your strategic agency based in Calgary.

At UX Wise, we differentiate ourselves by combining user experience (UX) research, behavioral psychology, gamification and cutting-edge technology to deliver digital solutions that drive your business success.

About UX Wise

Let's get acquainted!

We’re not your typical digital agency—we’re a team of passionate creatives, problem-solvers, and tech enthusiasts who live and breathe design, innovation, and all things digital.

At UX Wise, our mission is to bring your online vision to life—one pixel at a time! We’re a mix of UX strategists, designers, and digital experts who believe that great digital experiences should be seamless, engaging, and, most importantly, fun. Whether it’s crafting a brand, designing a website, or refining a user journey, we make sure every detail works beautifully—so your business can shine online.

01. Our History

02. Our Mission

03. Our Vision

Meet the founders

The minds behind UX Wise

Mari
Bertaglia

Co-Founder & Digital Strategist

The Trailblazer — Born with a curious mind and an adventurous spirit, Mari’s journey has taken her across the world. Starting in South Korea in 2013, she transitioned from architecture and interior design into digital products, fascinated by what makes people truly connect with experiences. After six years shaping UX strategy and research in Japan’s tech industry, she found her home in Canada. With a deep passion for human-centered design, Mari blends strategy, psychology, and creativity to craft solutions that not only work—but delight. And when she’s not designing? You’ll find her exploring trails, having engaging conversations, or hanging out with her beloved sausage dog.

Visionary Thinker

Empathetic Leader

Creative Problem-Solver

Passionate Mentor

Trailblazer

Dachs Lover

The Storyteller — Daniel’s journey began in the classrooms of Brazil, where he spent 10 fulfilling years as a sociology teacher. In 2019, he took a bold step by moving to Canada with his wife and their beloved two French bulldogs, embracing new opportunities and challenges.

With his keen eye for detail and strong organizational skills, Daniel discovered his passion for branding, UX, and web design. He truly understands that design is about crafting meaningful experiences that help people overcome real challenges and bring their ideas to life. By blending strategy, creativity, and empathy, he works tirelessly to help businesses forge strong, genuine identities in the digital landscape.

Outside of design, Daniel finds joy in making music. Since he was 15, he has poured his heart into singing and playing guitar, performing in corporate events, weddings, and local venues around Calgary.

Visionary Thinker

Professional Musitian

Creative Problem-Solver

Passionate Mentor

Daniel Reis

Co-Founder & Creative Strategist

Co-Founder & Digital Strategist

Mari Bertaglia

Visionary Thinker

Empathetic Leader

Creative Problem-Solver

Passionate Mentor

Trailblazer

Dachs Lover

The Storyteller — Daniel’s journey began in the classrooms of Brazil, where he spent 10 years as a sociology teacher. In 2019, Daniel took a bold step, moving to Canada to transition from teaching to design. With his sharp eye for detail, strong sense of organization, and natural ability to connect ideas, he found his passion in branding, UX, and web design. For him, design isn’t just about making things look good—it’s about crafting meaningful experiences that solve real problems and bring brands to life. Daniel blends strategy, creativity, and empathy to help businesses build strong, authentic identities in the digital world. And when he’s not designing? You’ll find him playing his guitar, exploring new ideas, or enjoying deep conversations over a good cup of coffee.

Co-Founder & Creative Strategist

Daniel Reis

Visionary Thinker

Professional Musitian

Creative Problem-Solver

Passionate Mentor

Meet the founders

The minds behind UX Wise

Co-Founder & Digital Strategist

Mari Bertaglia

Visionary Thinker

Empathetic Leader

Creative Problem-Solver

Passionate Mentor

Trailblazer

Dachs Lover

Meet the founders

The minds behind UX Wise

Visionary Thinker

Professional Musitian

Creative Problem-Solver

Passionate Mentor

Co-Founder & Creative Strategist

Daniel Reis

Our Clients

We believe in fostering strong relationships with our clients

Our team listens attentively, asks the right questions, and applies our expertise to deliver solutions that not only meet but exceed expectations.

Testimonials

Hear the stories straight from the people we helped!

"I had the pleasure of working with UXwise for both my website and business card design, and I couldn’t be happier with the results! From the very start, the team demonstrated exceptional professionalism, creativity, and attention to detail. What really stood out about UXwise was their clear communication, fast turnaround time, and willingness to make revisions until everything was just right. They are true experts in their craft, and I would highly recommend them to anyone looking for top-notch design services. Mariana and Daniel are very easy to work with, always with a smile on their faces! Thank you UXwise, for helping me take my business to the next level!"